Category: Origin Coffee

The Importance Of Organic Coffee

Did you know 50 percent of Millennials and 54 percent of Gen Z prefer to purchase sustainable products and services, such as organic coffee, even at a higher price point?

 

 

As more Millennials and Gen Z make their way into the work force and contribute to the economy, the buying power that these groups hold continues to increase. Along with the rising popularity of organic, sustainability, fair trade, and ethically sourced products, more consumers are educating themselves on what their purchases mean from a larger, more global perspective.

At Joffrey’s, we are aware of this trend and we are actively working to continuousy source coffee that fit this mold. We currently offer a line of USDA & Fair Trade Certified organic coffee within our Café Femenino® Collection. Café Femenino® is a coffee brand on a mission to enhance the lives of women coffee growers and farmers to ensure they are valued, supported, and paid premiums for their coffee.

The Café Femenino coffee program is committed to:

  • ending the cycle of poverty afflicting women coffee farmers across the world.
  • providing direct compensation to women farmers.
  • providing resources to enact positive change in their communities.

The programs worldwide make it possible for women farmers to receive legal rights, hold leadership positions and have financial/business decision making power over their coffee.

 

We offer a variety of options, all sourced from various countries and cooperatives that participate in the program and available in whole bean & fractional packs.

 

Interested in learning more about our Café Femenino® collection or interested in serving it in your space? Contact your Joffrey’s rep or email us at sales@joffreys.com.

 

Source.

Father's Day with Joffrey's

Whether near or far, celebrate with caffeinated moments this Father’s Day.

 

To celebrate all fathers and father-figures, we’ve put together a Father’s Day Gift Guide filled with the perfect go-to caffeinated gifts and information on coffee Dad will love.

Many coffee drinkers (even Dad!) are unaware of Colombia’s coffee producing history. For many years, many commercial coffee brands had blends that consisted primarily of Robusta beans, while Colombia was solely producing Arabica beans, making it one of the most specialized and sought-after growing regions. Colombian coffee is known to be one of the “richest” coffee in the world.

It is now the second largest producer of Arabica coffee in the world and because of this they have founded a government program (F.N.C. – Federation Nacional de Cafeteros) to help support coffee producers and oversee quality and exporting within the country. Colombia has had its fair share of farming challenges as a result of a common coffee leaf rust called “Roya”, but has since adapted with disease resistant trees with help from the F.N.C. This showcases how resilient this growing region is and the dedication the country has to growing superior coffee.

Processing mill and coffee trees depicted in above photo. Photo Credit: Chris de Mezzo.

Because of Colombia’s rich growing history and superior beans, we have sourced a special coffee from Colombia this year. This single origin, medium roasted coffee comes from a microlot, a very small area of a farm producing above average quality beans, on the Ever Chavez Farm in Nariño, Colombia. This is a Caturra coffee varietal, grown at 2,100 ft. altitude, delivering an intriguing aroma with a well-balanced acidity, and delicate notes of apricot, grape & orange.

Continue reading below for a gift guide and recipe, created just for dad!

Colombia Microlot
  • A medium roast with an intriguing aroma, well-balanced acidity, and delicate notes of apricot, grape & orange.
    • A microlot is a plot of land smaller than the farm’s average production area, which is dedicated to growing coffee of exceptional quality.

French Press
  • Enjoy a delicious cup of coffee every time with this classic brewing method – and the perfect way to enjoy the apricot, grape and orange taste notes of our Colombia Microlot.
    • New to the French Press? Learn how to brew using this method here.

Kona Blend and Mug Gift Set
  • This gift set includes a Disney Specialty Coffee Collection fan-favorite, Joffrey’s Kona Blend (1 lb./16oz) and a beautiful 22-ounce stainless steel tumbler with an elaborate body design. Perfect for hot and cold beverages.

Tuxedo Coffee

Ingredients:

Garnish (optional)

  • Whipped Cream
  • Gold Candy

Prep:

  • Pour ingredients into serving glass in order listed
  • Add garnish
  • Serve and enjoy!

 

Show us how you celebrate Father’s Day by tagging us on social media and using #JoffreysMoments!

Sip on Your Own Schedule with Joffrey’s Subscription Box

Say goodbye to running low on your caffeinated essentials, and hello to your coffee arriving to your home or office on your schedule. You may even discover your new favorite blend or flavor! Subscribe to one of our three specialty coffee collections and every month you will receive a curated selection of three bags of coffee for your at-home collection. All you have to do is choose your selection, grind and length of subscription. Each package comes with 3 bags of coffee and includes up to 10% savings plus a reduced shipping rate!
  • Collections
    • Disney Specialty Coffee Collection – $43.69/month
      • Relive your most memorable Disney moments with a monthly rotation of three of our specialty coffee blends inspired by Disney Parks & Resorts.
    • Flavored Coffee Collection – $37.39/month
      • Make each month more delicious than the last, enjoy your flavored favorites from classics such as Hazelnut Cream to newer additions such as Cocoa Cookie Oats.
    • Roastmaster’s Collection – $41.49/month
      • Each month enjoy three handpicked favorites from our Head Roastmaster himself, including unique and exotic blends from around the world.
  • Duration (monthly delivery)
    • 3 Months
    • 6 Months
    • 12 Months
  •  Grind
    • Whole Bean
    • Ground
    • French Press

Sip your way and on your time – to sign up for our subscription packages or to learn more click here

 

 

Try Something New: Cupping Notes vs. Flavored Coffee

When it comes to a cup of coffee, flavors often extend past the coffee itself. However, some of these flavors may not be detectable by the average coffee drinker. This marks the distinction between tasting or “cupping” notes and flavored coffee.

 

At Joffrey’s, our roastmasters “cup” our coffees daily to ensure quality and uniformity across all of our offerings. Cupping is the process in use by coffee producers and buyers around the world to check the quality of the coffee, and also distinguish the tastes and differences between various beans and countries of origin.

Join Chris and Miguel for a cupping session!

 

Cupping sessions allow our roastmasters to identify various “notes” within a coffee – such as hints of chocolate, citrus, fruit or nuts. Much like how wine and beer’s tasting notes are based on where the grapes are grown and how the beer is brewed – the same goes for coffee. Coffee’s flavor notes depend on the type of bean, where it is grown and how it is roasted.

However, while these are flavors, for most coffee drinkers it is not a flavor you will experience in the average cup of coffee and should not be confused with flavored coffees. Tasting notes are subtle and don’t often take away from the classic coffee taste, but add to it (such as the nutty flavor and chocolate undertones of our Victoria & Albert’s). On the other side, flavored coffees are beans coated in flavor oils after roasting to give the coffee a flavor that is not already present (such as our Jamaican Me Crazy® flavored coffee).

Looking to try some of our coffees with unique tasting notes? We’ve gathered some of our favorites below, featuring some of our Fair Trade Certified coffees to celebrate Fair Trade Awareness Day!

 

Looking to learn more about cupping and flavor notes? Drop your questions to us on social media!

Cinco de Mayo At Home With Joffrey's

This Cinco de Mayo, we’re bringing you three ways to celebrate at home. With a cup of our Mexico Single Origin coffee, a spiked hot coffee and dessert-inspired iced coffee – which will you try first?

  • Mexico Single Origin Coffee
    • Our Mexico single origin coffee comes from the southern most states of Oaxaca and Chiapas. This unique coffee has a smooth, mellow taste with notes of creamy caramel and chocolate.

Churro Fluff Iced Coffee

Mexican Hot Java Recipe

 

Share your caffeinated creations and how you celebrate Cinco de Mayo with us on social media by tagging us and using #JoffreysMoments!

Celebrating Earth Day with Joffrey's Peru Alto Mayo

This Earth Day, we’re taking a moment to find comfort in what nature has to offer. So, we’re letting the planet inspire us.

To celebrate Earth Day, we are recognizing one our favorite growing regions: the Alto Mayo in San Martin, Peru. The ecosystem of Alto Mayo plays a critical role in the survival of Peru’s widespread plants and animals. In collaboration with Conservation International and Disney, we support the Alto Mayo Protected Forest project with our Disney Specialty Coffee Collection – Organic Peru Alto Mayo Blend.

Create change while enjoying a delicious & magical cup of coffee, all from the comfort of your home.

This coffee is USDA Organic and Fair Trade Certified, featuring notes of deep chocolate with a fresh vanilla almond aroma and is available for purchase here.

 

Conservation International is a global nonprofit organization working to build a healthier, more prosperous and more productive planet.  The Alto Mayo Protected Forest project gives coffee farmers the tools, education, funding and wages they need to use environmentally friendly practices. With your help, we can help keep this farm healthy and sustainable.

Above all, the project is saving hundreds of thousands of acres of endangered species’ habitats and is curbing greenhouse gas emissions caused by deforestation.

Looking for a way to utilize this special coffee in your at-home recipes? We’ve partnered with Monin® to bring you the perfect Earth Day Mocha:

Ingredients:

Garnishes (optional):

  • Raspberry
  • Cinnamon

Prep:

  • Combine all ingredients except for milk in a serving cup
  • Stir and set aside
  • Steam milk
  • Pour steamed milk into serving cup, stirring gently
  • Garnish
  • Enjoy!

 

Share your recipes and Earth Day celebration with us by tagging us on social media and using #JoffreysMoments.

Flagship Store Coming To Tampa in 2021

Bromley Companies announces Joffrey’s Coffee & Tea Company® opening flagship café at Midtown Tampa

 

TAMPA, FL – (April 13, 2020) – Joffrey’s Coffee & Tea Company, headquartered in Tampa since 1984, will open a flagship café at Midtown Tampa, Bromley Companies confirmed today.

“We’re excited to announce that Joffrey’s has selected Midtown Tampa for its flagship store,” said Nicholas Haines, CEO, Bromley Companies. “As the largest artisan coffee roaster in the Southeast, Joffrey’s joins the collection of best-in-class retailers we’ve curated for one-of-a-kind experiences like none other in the region.”

The massive $500 million mixed-use development, the city’s most anticipated destination district, is already 75 percent leased and on schedule to open first quarter 2021.

“Joffrey’s is thrilled to be opening our flagship location in the Midtown development — we’ve been part of the Tampa Bay community for more than 35 years and are proud to call it home,” said Ted Abrams, President & CEO, Joffrey’s Coffee and Tea Company. “We pride ourselves on brewing the world’s best coffee and tea, and couldn’t be more excited to bring that passion to our new retail home at Midtown Tampa.”

Joffrey’s will make its caffeinated splash at Midtown with a wide variety of coffee and tea beverage options including espresso, lattes, cold brew, nitro cold brew, ready-to-drink offerings, as well as premium iced and hot teas.

Located near Midtown Commons, a lively central green space, Joffrey’s will remain open throughout the day and into the evening offering wine and beer selections (including a locally brewed coffee beer made with Joffrey’s coffee). Joffrey’s will also feature breakfast items, artisan pastries, and other baked goods.

At Joffrey’s 1,500 sq. ft. Midtown location, guests will be able to “create” latte art from pre-selected images, selfies, and uploaded designs of their choosing with a Ripple machine.

Joffrey’s sources only the best beans from ethical and sustainable farms across the globe. Joffrey’s head roastmaster frequently travels to origin and establishes relationships with farmers whenever possible and values the work it takes to produce a superior crop.

Joffrey’s prides itself on giving back to the local community and most recently has been serving complementary coffee to first responders and healthcare workers around the Tampa Bay area. The company works with several local charities such as Shriner’s Hospital for Children, Make a Wish Southern Florida and military charity Task Force Dagger Foundation and Folds of Honor. Joffrey’s has created a unique coffee blend for each charity where $1 from each bag purchased goes back to the cause.

 

 

About Joffrey’s Coffee & Tea Co.®
Joffrey’s was established in 1984 as one of the first specialty roasters in the Southeast United States and is currently headquartered in Tampa, Florida. Joffrey’s passion for truly exceptional coffee and tea is reflected in their mission and commitment to a never-ending quest to provide the world’s best coffee and tea with unsurpassed quality and attention to detail from seed to cup. Joffrey’s distributes its products nationally to world-class resorts and hotels, fine restaurants, cruise lines, coffee shops, gourmet stores, supermarkets, and in business offices. Joffrey’s is also proud to be the official specialty coffee of Walt Disney World® Resort, Disneyland® Resort, and Disney Vacation Club®.

About Midtown Tampa
On 22 acres, the award-winning Midtown Tampa is the first mixed-use project of its kind in Tampa, and the catalyst for an entirely new district connecting Westshore and Downtown. Midtown Tampa will deliver 1.8 million square feet of retail and residential space, including 200,000 square feet of Class A office in the first phase, plus entertainment and hospitality to the surrounding neighborhood and the Tampa Bay region. Already, Midtown Tampa has announced BellaBrava: New World Trattoria, Shake Shack, REI Co-op, Whole Foods Market, NOVEL Midtown by Crescent Communities, True Food Kitchen, Burtons Grill & Bar, Ponte Group Restaurant, The Loft, F45 Training and co-developers Concord Hospitality on Aloft and Element Hotel, along with Highwoods Properties on Midtown One office tower. Project completion is first quarter 2021. For more information about Midtown Tampa, visit www.midtowntampa.com.

About Bromley Companies
Founded in 1972, Bromley Companies is a national real estate development and investment company that has built a portfolio of retail, office, industrial and student housing assets. Bromley began a substantial history of investing in the Tampa region more than 30 years ago. Since then, Bromley established a Tampa office and has owned and managed local real estate including a 60,000 square-foot Bromley Office Building. The leadership team is involved with the Westshore Alliance, Tampa Hillsborough County Economic Development Council and numerous civic and charitable organizations. To learn more about Bromley Companies, visit www.bromco.com.

Press Release: “Bromley Companies announces Joffrey’s Coffee & Tea Company®
opening flagship café at Midtown Tampa”

Follow Midtown Tampa:

Twitter @MidtownTampa

Instagram @midtowntampa

Facebook @MidtownTPA

Follow Joffrey’s Coffee & Tea:

Instagram: @joffreyscoffeeandtea

Facebook: @JoffreysCoffee

Twitter: @JoffreysCoffee

Celebrating Earth Day: Peru Alto Mayo

This month, we are celebrating National Earth Day! We would like to put a well-deserved spotlight on our Peru Alto Mayo. This coffee is available to purchase by the bag at our Disney Springs store. To celebrate this day, we will also have this coffee available to purchase by the cup for the month of April! Join us in our efforts to support this wonderful cause!

Saving Land, Changing Lives
Joffrey’s is proud to align with Disney and Conservation International to support the protection of one of our favorite growing regions, Alto Mayo in San Martin, Peru. The ecosystem of Alto Mayo plays a critical role in the survival of Peru’s widespread fauna and flora, and with the Alto Mayo Protected Forest project, we can help keep it alive. To support these coffee farmers, we source this single origin coffee to promote sustainable, environmentally friendly farming practices in Peru.

How Does Sustainably Grown Coffee Help?

  • Replenishes nutrients to the soil, producing better beans and better tasting coffee.
  • Pays families more and provides access to new benefits and technologies, such as cooking stoves.
  • Rehabilitates farms that have been destroyed by Roya, a fungus that destroys coffee farms and financially devastates the families that live and work on them.
  • Helps families that farm shrimp, rice, cocoa, and tea too.

Planet Perks 

  • Benefits the Earth entirely.
  • Has generated over 6 million tons of emissions reductions.
    • This is like removing over 1 million cars from the roads for an entire year.

When you buy this coffee online or purchase a cup of this coffee at select restaurants at Walt Disney World® Resort and Disneyland® Resort, you’re not just buying a memorable beverage; you’re helping improve the lives of families that call this region home.

Click here to order Peru Alto Mayo.

EARTH DAY CAFE RECIPE

Ingredients:
1/2 oz. Monin® Organic Chocolate Syrup
1/2 oz. Monin® Organic Caramel Syrup
8 oz. Joffrey’s® Peru Alto Mayo Organic & Fair Trade Coffee
2 oz. Organic Half & Half

Preparation:
1. Fill serving glass full of hot water to warm glass.
2. Discard hot water and pour ingredients into serving glass in order listed.
3. Stir gently to mix.
4. Add garnish, straw, and serve.

Garnishes:
Caramel swirl (drizzle), chocolate drizzle

 

 

Peru Alto Mayo | Origin Travels

For decades, the Amazon forest has been shrinking due to farmers cutting it down for new crop space, otherwise known as clearcutting. Although the production of new crops is on the upswing, this type of non-sustainable farming practice contributes greatly to deforestation. Eventually, this could mean an overall quality reduction and yield of crops as clearcutting continues. The San Martin area is particularly in critical danger, but the Alto Mayo Protected Forest project seeks to change all of this.

To support coffee farmers who participate in the Alto Mayo Protected Forest project, we sourced a single origin coffee to promote sustainable, environmentally friendly farming practices in Peru. Before you try a cup, you should know about the impact you’re helping us make just by drinking it.

Growing more fair-trade coffee is a wonderful thing, but the gallant story behind this project is that it impacts the lives of the producers in an incredible way. In return for using sustainable coffee farming methods, families are not only being paid more, but they’re receiving access to certain benefits and technologies that they didn’t have before (cooking stoves are just one example). Sustainable coffee farming also replenishes nutrients to the soil to keep it healthy and rich. Rich soil produces better beans and better tasting coffee. Would you want anything less in your coffee? The project also rehabilitates family farms that have been destroyed by Roya, a fungus that devastates coffee farms and financially devastates the families that live and work on them.

Our Roastmaster, Chris de Mezzo, explored the Alto Mayo Region, and witnessed the difference the project has made on coffee and the environment. This trip, however, was something special. It was the 31stanniversary of the Alto Mayo Protected Forest project. And what better way to begin the celebration than by a cupping of the region’s best coffee?

Chris’s first stop in the Alto Mayo Region was to the cupping lab Riojas, where he cupped coffee sourced by local farms of the Alto Mayo Region. “Every year in the 4 years I have made this trip, the coffee keeps improving.  this is no easy task to accomplish given all the variables that can really make farming in this region more difficult than it already is. We can see that sustainable farming is really making a difference for them. Soil quality, shade management, strict process guidelines, and great attention to detail is being followed from start to finish on every farm,” sated Chris. Chris went on to exclaim, “It is no surprise to us now as to why the coffee keeps improving each year, and why people who try this coffee enjoy it so much.” His next stop was to the Aquas Verde farm. With over 30 years of experience in the industry, even Chris was amazed by the care and dedication the farmers implemented. Farmers Xisto Vazquez and Edward Wibin Fernandez greeted him with open arms, and couldn’t be more excited to show off their work. “As they should have been,” Stated Chris. The trees were adequately shaded, evenly spaced, and were bearing healthy cherries. “It’s what every roaster who comes to visit wants to see,” exclaimed Chris.

Xisto and Edward took extreme detail with each step of the farming process. They showed Chris each intricacy of their caretaking, and even broke out the Refractometer that reads the level of sugar in a coffee cherry, which determines the correct time-frame to pick the cherries. “These guys have it down to science. Literally,” Stated Chris.

A new surprise to Chris was Edward’s use of a carved-out log for the fermentation (hyperlink to Sumatra blog) of his cherries. Chris was impressed with Edwards ingenuity as he was using a hollowed-out log to ferment & wash his coffee in. “Not only are they doing everything in their power to produce great coffee, but they are a resourceful bunch of farmers as well,” said Chris.

It’s no surprise with the amount of care the farmers put in, that they get out spectacular coffee.  Joffrey’s is proud to show off the hard work and dedication of the Alto Mayo farmers by bringing you a genuine taste of the region. Our Peru Alto Mayo roastis 100% USDA Organic and Fair Trade certified, with deep chocolate notes and fresh vanilla almond aroma. What better way to support a great cause, than with this stunning coffee?

Starting August 20th, Disney Organic Peru Alto Mayo (11oz) is available online at Joffreys.com, Joffrey’s Disney Springs Location, and soon available in select grocery stores nationwide. Look for it at a store near you.

Cup with a Cause - Peru Cafe Femenino

Grown and cultivated by the women of Café Femenino, artfully roasted by Joffrey’s Coffee & Tea Co; where every cup sold makes a difference.

Café Femenino is named in honor of the 464 courageous women coffee farmers in Peru who began Café Femenino in 2003 with a determination and desire for a better future.   The 464 female coffee producers in Peru united and decided to separate their coffee production to create lots cultivated and harvested solely by this impoverished co-op of women.  It is produced organically along the slopes of the Andes Mountains in Peru with no pesticides or artificial fertilizers. Their goal was to seek visibility and a voice inside their community to better their lives.  These women participate in selling the coffee and making decisions on how the money from coffee sales will be used. Organic and Fair Trade premiums have facilitated progress in a number of rural coffee growing communities, including improvements in schools, health, nutritional education and human rights awareness.

But this improvement isn’t happening alone, the women growers efforts are made possible through importers. Roasters like Joffrey’s and retailers, as well as other members of the coffee community.

Joffrey’s Coffee and Tea Co. contributes a portion of every pound of coffee purchased to Café Femenino.  This contribution goes directly back to worthy projects and programs that enhance the lives of women and their families in the Café Femenino communities.