2021 Coffee Trends

With the new year officially here, it’s time to take a look at 2021 trends within the coffee industry!

Curious about the coffee trends we’ve been keeping an eye on? Join us below as we highlight a few!

 

  • Increased Demand for Specialty Coffee
    • More and more consumers are looking to buy specialty coffee – both at the coffee shop and also when shopping for coffee to enjoy at home. In 2021, consumers will be willing to pay more money for better coffee, especially for coffees that support social causes.
  • Increased Demand for Single Serve Cups
    • Many consumers are shifting away from traditional drip brewers, both at home and in the office. This is driving the increase for single serve cups. Single serve machines allow each cup to be customized to the drinker – size, strength, flavor – you name it!
  • Coffee Subscriptions
    • Having gained heightened popularity due to the pandemic, many are choosing to have their coffee delivered directly to them, on a schedule they choose. Coffee subscriptions also allow consumers to select which coffee varieties they prefer and have them appear on their doorstep or at their office every month.
      • At Joffrey’s we offer 3 varieties of coffee subscriptions, including Disney Signature Coffee Collection, Flavored Coffee Collection and Roastmaster’s Collection. Learn more: https://joffreys.com/coffee-subscription/.
  • Cold Coffee Year-Round (Nitro Cold Brew, Cold Brew)
    • Nitro cold brew is infused with nitrogen after the cold brew process. In turn, the nitrogen adds a smoother feel to the coffee, creating a velvety foam at the top while also adding a richer and nuttier flavor.
    • Just like it sounds, cold brew is served exactly how it’s made: cold-steeped coffee grounds filtered and poured over ice.
      • We offer both Nitro Cold Brew and Cold Brew solutions.
  • Functional Products
    • Wellness products in every sector are on the rise, including coffee and tea. With additions such as immunity boosters, collagen, and plant based products being added to both coffee and tea beverages.
      • At our Disney Springs store we offer an Iced Immunitea, made with MONIN®’s Immunity Boost.
  • Ready to Drink (RTD) Coffees
    • The only thing better than coffee? Coffee that can be easily taken on the go! Ready to drink coffee makes it easy for coffee lovers to grab a quick caffeine boost no matter where they are.
      • At Joffrey’s, we’re currently working on re-stocking our RTD product(s).

Are we missing any of your favorite 2021 trends? Let us know in the comments below!

 

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Coffee Trends In 2021

With 2021 officially here, trends within the coffee industry are continuing to grow and change.

Curious about the coffee trends we’ve been keeping an eye on? Join us below as we highlight a few!

  • Ready To Drink (RTD) Coffees

    • The only thing better than coffee? Coffee that can be easily taken on the go! Ready to drink coffee makes it easy for coffee lovers to grab a quick caffeine boost no matter where they are. Fun fact: we also make an RTD coffee that will be back in stock shortly!
  • Increased Demand for Specialty Coffee

    • More and more consumers are looking to buy specialty coffee – both at the coffee shop and when shopping for coffee to enjoy at home. In 2021, consumers will be willing to pay more money for better coffee, especially for coffees that support social causes (such as our Café Femenino offerings).
  • Increased Demand for Single Serve Cups

    • Many consumers are shifting away from traditional drip brewers, both at home and in the office. This is driving the increase for single serve cups. Single serve machines allow each cup to be customized to the drinker – size, strength, flavor – you name it! At Joffrey’s, we’re expanding our single serve cup offerings with new options–such as our Caramel Mudslide flavored coffee.
  • Coffee Subscriptions

    • Having gained heightened popularity due to the pandemic, many are choosing to have their coffee delivered directly to them, on a schedule they choose. Coffee subscriptions allow consumers to select which coffee varieties they prefer, and have them appear on their doorstep or at their office every month. At Joffrey’s, we offer 3 types of coffee subscriptions. 
  • Cold Coffee Year-Round (Nitro Cold Brew, Cold Brew)

    • Nitro cold brew is infused with nitrogen after the cold brew process. In turn, the nitrogen adds a smoother feel to the coffee, creating a velvety foam at the top while also adding a richer and nuttier flavor.
    • Just like it sounds, cold brew is served exactly how it’s made: cold-steeped coffee grounds filtered and poured over ice.
    • Our specialized cold extraction process delivers the hottest trend in coffee: icy cold. Contact your Joffrey’s sales representative to learn more!

 

Are we missing any of your favorite coffee trends? Let us know in the comments below!

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Caffeinated Timeline In The New Norm

As the new normal begins to shape up, we have explored the latest trends you can expect to see within the coffee industry in both today’s environment and in the future.

 

 

  • Short Term (next 3 months)

    • New Comforts

      • With more time being spent at home, many consumers have taken on new hobbies and are changing up things up to find comfort in a new routine. While working from home, many are unable to grab coffee from their favorite local spot on the way to work, nor grab it from the office first thing in the morning. We’ve been continuing to put efforts into brewing an innovative and/or comforting cup of Joffrey’s at home – from the whipped coffee trend to daily coffee hacks, anyone can become their own personal barista.

         

 

  • Medium Term (next 4-9 months)

    • Simplicity and Convenience

      • As consumers begin to venture out from the comfort of their home more often, they are looking for coffee solutions to be simple and convenient. From online and mobile ordering, to ready to drink (RTD) beverages, the coffee industry is rapidly transforming to meet the needs of consumers. Consumers are also interested in beverages that contain simplistic and minimal ingredients, contributing to the rise of black coffee consumption. This trend applies to hot coffee, iced coffee, cold brew, and nitro cold brew.

         

  • Long Term (next 10+ months)

    • Safety and Sustainability is King

      • At the beginning of the pandemic, shipments across all industries were delayed as companies and warehouses learned how to increase safety and cleaning measures for both the wellbeing of customers and employees. As we move into the new normal this trend will continue. Many customers expecting companies to keep up this same level of safety. Consumers returning to the office will be more likely to consume coffee beverages in the office and less likely to venture out to limit exposure. This new environment has also inspired consumers to support local more than ever before, driving customers to support roasters within their own communities.
        • Joffrey’s Solution: contact your Joffrey’s rep or sales@joffreys.com to learn more about our delicious locally roasted brew that will be sure to set your space apart!
What current trends are you seeing within the coffee industry? Share with us in the comments below!

Source: Trend Report: Snacking in a Post COVID-19 World