When it comes to a cup of coffee, flavors often extend past the coffee itself. However, some of these flavors may not be detectable by the average coffee drinker. This marks the distinction between tasting or “cupping” notes and flavored coffee.
At Joffrey’s, our roastmasters “cup” our coffees daily to ensure quality and uniformity across all of our offerings. Cupping is the process in use by coffee producers and buyers around the world to check the quality of the coffee, and also distinguish the tastes and differences between various beans and countries of origin.
Join Chris and Miguel for a cupping session!
Cupping sessions allow our roastmasters to identify various “notes” within a coffee – such as hints of chocolate, citrus, fruit or nuts. Much like how wine and beer’s tasting notes are based on where the grapes are grown and how the beer is brewed – the same goes for coffee. Coffee’s flavor notes depend on the type of bean, where it is grown and how it is roasted.
However, while these are flavors, for most coffee drinkers it is not a flavor you will experience in the average cup of coffee and should not be confused with flavored coffees. Tasting notes are subtle and don’t often take away from the classic coffee taste, but add to it (such as the nutty flavor and chocolate undertones of our Victoria & Albert’s). On the other side, flavored coffees are beans coated in flavor oils after roasting to give the coffee a flavor that is not already present (such as our Jamaican Me Crazy® flavored coffee).
Looking to try some of our coffees with unique tasting notes? We’ve gathered some of our favorites below, featuring some of our Fair Trade Certified coffees to celebrate Fair Trade Awareness Day!