This Memorial Day, we remember those who have lost their lives in the service of our country – our heroes and the protectors of our freedom. To honor them, we are proud to donate proceeds from every sale of our valor coffee, Valor Blend®, to Folds of Honor.
Our Valor Blend® gets its name and inspiration from the U.S Armed Forces. This valor coffee is made with 100% Arabica Beans, is roasted to a bold profile and delivers a smooth, smoky finish.
Folds of Honor is a military-focused charity that provides scholarships to families of our fallen and disabled heroes. Since its founding in 2007, the organization has awarded over 24,500 scholarships to children and spouses of our nation’s heroes. The organization started in 2007 when Lt. Col. Rooney witnessed the return of a fallen solider’s remains to his family. Thinking about his own family and what that would mean for them if it had been his remains, Lt. Col. Rooney felt inspired to create Folds of Honor.
When you purchase a bag of our Valor Blend®, Joffrey’s will donate a portion of the sale directly to Folds of Honor. Those sales directly impact the families who have lost a loved one or whose loved one returned home disabled. You can learn more about some of those families here.
Join us in providing an unforgettable education for the families who have made the ultimate sacrifice.
Valor Blend® is available in regular, decaf and single serve cups.