Medium, Dark or Blend Roasts: Do You Know the Difference?

Standing in line for coffee is an inevitable part of life, and Joffrey’s Coffee and Tea is always worth the wait! If you’re craving a great cup, thinking about what you’re going to order is almost as exciting as your first sip. There’s the obvious vanilla latte if you’re in the mood for something uplifting and sweet, the tried and true americano and of course, the cortado for our coffee aficionados. Avid coffee drinkers might mumble the words ‘one hot coffee’ through early morning lips upon arriving at the counter. And although it seems like the easiest option, it’s the only one that comes with a follow up question. Medium or dark roast? Which begs the larger question… Do you know the difference?

There are many common misconceptions about coffee roasts and what each one means. Luckily, Joffrey’s Coffee and Tea is here to clear the coffee-infused air. Because when you’re staring into the eyes of a menu board, you should be able to stare back, confident and ready to be caffeinated! Let’s play a game of True or False to see how well you know your roasts.

TRUE OR FALSE: Medium roasts, like Joffrey’s Colombia coffee, are best paired with breakfast.

True. Medium roast coffees have earned a seat at the breakfast table because of their balanced flavor profile. These coffees boast harmonious levels of acidity and body that make them easy to digest in the morning. Not to mention, it plays nicely with a pancake stack drenched in maple syrup.

When you open a bag of medium roast coffee you’ll be greeted by rich brown beans with little to no natural oils present. Joffrey’s single-origin Colombia coffee is a fan favorite, but also loved amongst our staff. In fact, our Roastmasters refer to it as a “Christmas sparkle” in a cup! The beans for this brew are grown in the Andes Mountains in a high elevation, giving it a robust personality and an even better taste.

See for yourself! Click here to buy Joffrey’s Colombia coffee online.

TRUE OR FALSE: Dark roasts, like Joffrey’s Viennese coffee, have more caffeine.

False. All coffee starts as green coffee – meaning all caffeine levels are created equal. Dark roasts coffees are roasted longer and at a higher temperature, which is what gives them their deep brown color. By increasing the roasting time of the beans, our Roastmasters can tone down the acidity and highlight the body of the coffee to bring out the best nuances.

Dark roasts like Joffrey’s Viennese coffee have visible oils on the beans and bold, caramelized flavor. You’ll find that this popular coffee pairs best with decadent dark chocolate or savory meals. Here’s a pro tip from our Roastmaster: this coffee can be brewed as an espresso.

Click here to buy Joffrey’s Viennese coffee online.

 

TRUE OR FALSE: Coffee blends, like Joffrey’s Roastmaster’s Reserve, are packed with a variety of natural flavors.

True. Coffee blends are a mixture of one to four different types of coffee deeming them the most adventurous in the roast family! Each coffee in a blend is thoughtfully selected to serve a specific flavor purpose. Our Roastmasters use a variety of coffees to achieve the perfect amount of body, aroma, acidity and fruit notes in your favorite blends. Magical, right?

Speaking of our Roastmasters conjuring up delicious concoctions like wizards, Joffrey’s Roastmaster’s Reserve is an enchanting coffee we can’t get enough of. This blend is made from two hand-selected coffees grown in Africa and the islands of Indonesia. It’s roasted on the dark side with a hint of smoke, but promises to tap into your sweet side with warm swirls of caramel. If you’ve never tried this velvety brew, we strongly recommend you do.

Click here to buy Joffrey’s Roastmaster’s Reserve online.

Now that you understand the difference between roasts, it’s time to expand your coffee drinking horizons! Don’t miss out on the opportunity to try a new coffee. Stock up on medium, dark and blended roasts at www.joffreys.com.

 

Disney Parks and Resorts Specialty Coffee Collection is here!

Joffrey’s Coffee & Tea Company Brews New Blends with Disney Parks and Resorts
Co-Branded Specialty Coffees Now Available Online
TAMPA, Fla. (November 25, 2013) – The magical blends of coffee created exclusively for Walt Disney World Resort and Disneyland Resort are now available beyond the parks for guests to enjoy in their own homes.

Joffrey’s Coffee & Tea Company, the official specialty coffee provider of Walt Disney World Resort, Disneyland Resort and Disney Vacation Club invites guests to sip and savor their favorite Disney coffee blends at home by ordering them online at www.joffreys.com/disneyparksandresorts.

“While Joffrey’s existing customers look forward to enjoying our coffees, new customers are discovering us during their Walt Disney World Resort and Disneyland Resort vacations. So it’s exciting that all guests can now enjoy the specialty Disney Parks and Resorts blends in their own homes,” said Ted Abrams, Joffrey’s CEO. “We are excited to extend our relationship with Disney by making these quality restaurant blends available at anytime to Disney guests as well as to our loyal customers.”

The proprietary coffee blends, created by Joffrey’s roastmaster Chris de Mezzo, in conjunction with chefs from Walt Disney World Resort and Disneyland Resort, were previously available only at signature restaurants throughout the resorts. Each coffee, such as the Flying Fish Cafe Espresso and Artist Point Blend, was inspired by the menu and restaurant in which it is served.

“We are thrilled to extend the Disney dining experience to our guests beyond their vacation,” said Mahmud Dhanani, vice president, Food & Beverage for Walt Disney Parks and Resorts. “Joffrey’s has been able to capture the essence of our signature restaurants by creating high-quality, unique specialty coffees that you can enjoy in your own home.”

About Joffrey’s Coffee & Tea Company
Established in 1984, Joffrey’s Coffee & Tea Company imports and distributes premium coffees and teas using the finest beans and tea leaves from around the world. Joffrey’s coffees and teas are meticulously selected by the company’s dedicated roastmaster, a coffee and tea artisan, aficionado and visionary dedicated to the craft of creating exceptional coffees and teas. Joffrey’s roasts an ever-evolving variety of coffees from hand-picked beans collected from continents all over the world. Moreover, Joffrey’s uses only specialty grade Arabica beans, an elite category with rigorous standards that can only be met by fewer than 10 percent of coffee beans worldwide. Privately held and based in Tampa, Florida, Joffrey’s Coffee & Tea Company distributes its products nationally to world-class resorts and hotels, fine restaurants, cruise lines, coffee shops, gourmet stores, supermarkets and in business offices. To taste our passion, please visit www.joffreys.com.

About Walt Disney Parks and Resorts
More than 50 years ago, Walt Disney created a new kind of entertainment families could experience together, immersed in detailed atmospheres and vibrant storytelling. His vision now includes a collection of five of the world’s leading family vacation destinations – Disneyland Resort, Anaheim, Calif.; Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney Resort, Urayasu, Chiba, Japan; Disneyland Paris, Marne-la-Vallée, France; and Hong Kong Disneyland Resort, located on Lantau Island. A sixth resort, Shanghai Disney Resort, is currently under construction in Pudong New District, Shanghai. In addition, Walt Disney Parks and Resorts includes the world-class Disney Cruise Line; Disney Vacation Club; Adventures by Disney, a guided group vacation experience to some of the world’s most popular destinations; and Walt Disney Imagineering, which creates and designs all Disney parks, resorts, cruise ships, entertainment and attractions.

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