Tag: valor blend

Valor Coffee This Memorial Day

This Memorial Day, we remember those who have lost their lives in the service of our country – our heroes and the protectors of our freedom. To honor them, we are proud to donate proceeds from every sale of our valor coffee, Valor Blend®, to Folds of Honor.

Our Valor Blend® gets its name and inspiration from the U.S Armed Forces.  This valor coffee is made with 100% Arabica Beans, is roasted to a bold profile and delivers a smooth, smoky finish.

Folds of Honor is a military-focused charity that provides scholarships to families of our fallen and disabled heroes. Since its founding in 2007, the organization has awarded over 24,500 scholarships to children and spouses of our nation’s heroes. The organization started in 2007 when Lt. Col. Rooney witnessed the return of a fallen solider’s remains to his family. Thinking about his own family and what that would mean for them if it had been his remains, Lt. Col. Rooney felt inspired to create Folds of Honor.

When you purchase a bag of our Valor Blend®, Joffrey’s will donate a portion of the sale directly to Folds of Honor. Those sales directly impact the families who have lost a loved one or whose loved one returned home disabled. You can learn more about some of those families here.

Join us in providing an unforgettable education for the families who have made the ultimate sacrifice.

 

Valor Blend® is available in regular, decaf and single serve cups.

Celebrating Valor Blend®'s Anniversary

To celebrate the anniversary of our Valor Blend®, we’d like to highlight our military charity partner, Folds of Honor.

 

When you purchase a bag of our Valor Blend®, Joffrey’s will donate a portion of the sale directly to Folds of Honor. Folds of Honor is a military-focused charity that provides scholarships to families of our fallen and disabled heroes. Since its founding in 2007, the organization has awarded over 24,500 scholarships to children and spouses of our nation’s heroes. The organization started in 2007 when Lt. Col. Rooney witnessed the return of a fallen solider’s remains to his family. Thinking about his own family and what that would mean for them if it had been him, Lt. Col. Rooney felt inspired to create Folds of Honor.

We interviewed Larry Robinson, Vice President of Development (Chicago chapter), to bring you an inside look at the amazing mission behind this organization and how it all began:

 

What is Fold’s of Honor’s mission?

“It’s a pretty singular mission – we provide educational scholarships for spouses and children of the wounded and fallen. It’s something we can do to make their lives easier. We have a saying – honor their sacrifice, educate their legacy. Freedom isn’t free.”

How does the scholarship program work?

“Educational scholarships are available for both spouses and children of fallen and wounded service members. Folds of Honor even offers a legacy program where siblings are automatically allowed into the program. To remain in the program,  there is an application and verification process every year.”

What are the scholarships for?

“Scholarships are available for higher education as well as K-12 education. K-12 scholarships make up for about 15% of scholarships given, while higher education and college make up the rest.”

How did you get involved in Folds of Honor?

“11 years ago I heard Lt. Col. Dan Rooney and two recipients speak at a small event. I told my wife that I felt we had not given back to the military as much as we had wanted. After the event, I reached out to Dan and we became immediate friends. I went on to help build the Chicago chapter.”

How did Folds of Honor begin to make its way into Florida? 

“Some of our Chicago donors also reside in Southwest Florida. We had no footprint in Florida, so we put it in the works and this past March we were able to do our first kick off event, a golf tournament.”

How much of the donation money goes towards the scholarships?

“Currently, 89% of every dollar raised goes directly towards the scholarship program.”

Join us in providing an unforgettable education for the families who have made the ultimate sacrifice.

Available in regular, decaf and single serve cups.

Give Back with Valor on Independence Day

Every year, on July 4th, Americans celebrate the day we waved goodbye to England and declared ourselves the United States. Our freedom was solidified by The Declaration of Independence in 1776, making this year the 240th anniversary of our freedom! (Shout out to Thomas Jefferson!) Independence Day is a historical moment that serves as a reminder of how important it is to fight for what you believe in – and that America loves a grilled hamburger on a perfectly seeded bun.

This 4th of July, we decided to join the festivities by raising awareness for the Task Force Dagger Foundation. For those who are unfamiliar, this patriotic organization was initiated to provide assistance to wounded, ill or injured U.S. Special Operations Command members and their families. Their mission is a selfless one, and a cause we care tremendously for.

As an American-made artisan roaster, we set out to create an exclusive blend that honors and gives back to our military. Naming this beautiful craft roast was a meaningful process. The name needed to be impactful and strong; it needed to have heart – and just like that, the Valor Blend was born. By definition, valor means having great courage in the face of danger. And through the eyes of the Joffrey’s family, it is the true symbol for bravery and unparalleled heroism.

For every bag of Valor purchased, $1 is donated to the Task Force Dagger Foundation. We are proud and privileged to support those who deserve it most. How will you celebrate America’s birthday? Give back with us and purchase a bag of Valor Blend here. If you’re local to Tampa, stop by Datz or Datz Dough to grab a bag!

Disclaimer: fireworks not included.

Behind the Blend

With inspired hearts and minds, our Roast Masters took on the challenge of creating a blend that would emulate the strength and spirit of our Armed Forces. Every batch is roasted to perfection, using only the finest 100% Specialty Grade Arabica Beans from South and Central America. Known for their exquisite characteristics, these beans were the perfect foundation for our Valor Blend. Each sip delivers a bold flavor profile with a smooth, smoky finish.

Interested in learning more about our inspiration? Check out our segment on 10 News WTSP for the full story.

Please consider ordering a bag of Valor Blend for your military hero this Independence Day.

Together we can make a difference.  THANK YOU FOR YOUR SUPPORT!