Celebrating Veteran's Day With Valor Blend®

Folds of Honor is a military-focused charity that provides K-12 and collegiate scholarships to the children and spouses of fallen or disabled service members and first responders. Since its founding in 2007, the organization has awarded over 73,000 scholarships to children and spouses of our nation’s heroes.

Folds of Honor was established after Lt. Col. Rooney witnessed the return of a fallen soldier’s remains to his family. Thinking about his own loved ones and what such a loss would mean for them, Lt. Col. Rooney felt called to create an organization that would honor the sacrifice of America’s heroes through educational opportunities for their families.

At Joffrey’s, we’re deeply grateful to the veterans and active-duty heroes whose courage and sacrifice inspire us every day. That’s why we’re proud to partner with Folds of Honor to create our Valor Blend — a bold roast with a smooth, smoky finish, crafted from the finest 100% Arabica beans.

When you purchase a bag of our Valor Blend®, Joffrey’s donates a portion of each sale directly to Folds of Honor. These contributions directly impact the families who have lost a loved one or whose loved one returned home disabled. You can learn more about some of those families here.

Join us this Veteran's Day in providing an unforgettable education for the families who have made the ultimate sacrifice.

Available in regular, decaf and single serve cups.